Shopify & Ecommerce FAQs
What is Shopify, and how does it work?
Shopify is a cloud-based eCommerce platform that allows businesses to create and manage online stores. It includes tools for product management, payments, shipping, and more—all from one dashboard.
Is Shopify a good choice for small businesses?
Yes. Shopify is ideal for small to medium-sized businesses because it’s easy to use, secure, and scalable. You can launch quickly and grow your store without switching platforms.
What’s the difference between Shopify and Shopify Plus?
Shopify is great for most businesses. Shopify Plus is designed for high-volume merchants and enterprise-level brands. It offers advanced features, custom integrations, and dedicated support.
Can I migrate my existing website to Shopify?
Yes. Our agency specializes in full migrations from platforms like WordPress, WooCommerce, Wix, Magento, and Squarespace to Shopify, including product data, customer info, and order history.
How long does it take to launch a Shopify website?
Most standard Shopify websites take 4 to 8 weeks from design to launch. Complex stores with custom features, apps, or large catalogs may take longer.
What are the typical costs of building a Shopify site?
Costs depend on the scope. Basic theme setup can start at $2,500, while custom-designed, fully integrated stores can range from $7,000–$25,000+. We offer flexible pricing and payment plans.
Will I be able to manage my Shopify store after it’s launched?
Yes! We build Shopify stores so business owners and teams can make changes themselves. We also provide training, documentation, and ongoing support options.
Can Shopify handle both retail and wholesale (B2B) orders?
Yes. Shopify Plus has native B2B functionality. We can also implement third-party apps and customizations to allow wholesale logins, pricing tiers, and checkout restrictions.
What Shopify apps do you recommend for growth?
It depends on your business, but we often recommend apps for reviews (Judge.me), subscriptions (Recharge), upsells (Zipify), and SEO (JSON-LD, Schema Plus).
Can you help improve my Shopify store’s conversion rate?
Yes. We run audits to identify friction points, improve mobile UX, update copy/design, and test CRO best practices that align with your brand goals.
What if I already have a Shopify site but need a redesign?
We can help. We offer redesign services that improve your theme, layout, branding, and performance—without disrupting your existing data or SEO.
Do you design custom Shopify themes or use prebuilt ones?
We do both. We can start from a premium theme and heavily customize it, or we can build a fully custom theme from scratch, depending on your needs and budget.
Can you help with Shopify SEO?
Yes. We provide technical SEO audits, structured data, page speed improvements, metadata updates, and keyword strategy tailored to eCommerce.
Do you offer ongoing Shopify support or retainers?
Absolutely. We offer flexible support retainers that include theme updates, troubleshooting, landing page creation, app setup, and performance optimization.
Marketing FAQs for Shopify Brands
How do I know if my marketing is actually working?
We track everything—from clicks to conversions to customer lifetime value. Our team sets up dashboards so you can see what’s driving results (and what’s wasting money). If you don’t know your ROAS or CPA, we’ll fix that fast.
We’re running ads but not seeing sales—why?
This is common. Most of the time, it’s a mismatch between your ad creative, targeting, and your website. We audit the full journey: ad > landing page > checkout. Then we fix what’s broken and get you back on track.
Do I need to be running Google and Meta ads?
Usually, yes. Google catches demand (search), Meta creates it (discovery). We manage both platforms under one strategy so they complement each other and don’t compete for your budget.
I tried running my own ads and burned money—what makes you different?
We manage millions in ad spend and have systems that work. We A/B test, scale winners, cut losers fast, and constantly optimize. No more guesswork, no more wasted spend.
How much should I be spending on marketing each month?
That depends on your revenue goals and margins, but we usually recommend 10–20% of your monthly revenue. We help you build a plan that’s sustainable, measurable, and profitable.
Do you help with creating the actual ad content?
Yes. We handle strategy, copywriting, design, and video—whether it's UGC-style Reels or carousel ads. We also test formats to see what resonates most with your audience.
I’m getting traffic but barely any sales—what’s going on?
That’s a conversion problem. We review your funnel, product pages, pricing, and offer strategy. Then we optimize everything from layout to copy to trust signals to increase sales.
Can you help us build a marketing plan from scratch?
Absolutely. Whether you’re just launching or rebranding, we build complete plans with timelines, budgets, content calendars, and campaign ideas—tailored to your industry and audience.
What kind of results should I expect?
We’ll set realistic KPIs together—usually based on revenue, ROAS, CPA, and customer acquisition. We’re data-first, transparent, and focused on long-term growth, not just vanity metrics.
Do you do email marketing too, or just ads?
We do both. In fact, we integrate them. We use Klaviyo to create automated flows and campaigns that nurture leads, recover carts, and boost repeat purchases—especially when paired with Meta and Google traffic.
How long before we see results?
Most clients start seeing traction within the first 30 days. But compounding growth often happens between months 2–4, once we’ve tested and refined your messaging, offers, and audiences.
Will I be locked into a long contract?
Use this text to answer questions in as much detail as possible for your customers.
Do you work with brands like mine?
Probably! We work with eCommerce brands of all sizes—from startup to scaling. If you sell online and want to grow, we can help.
I don’t even know where to start—can we just talk first?
Of course. Book a free discovery call. We’ll talk through your goals, pain points, and options. No pressure, just clarity.
What makes you better than hiring in-house?
We’re faster, more experienced, and way more affordable than hiring a full in-house team. You get a strategist, media buyer, copywriter, and designer—without managing payroll or benefits.
Shopify SEO FAQs: How to Rank Higher and Drive More Organic Sales
Is Shopify good for SEO?
Yes, Shopify is SEO-friendly out of the box. It has clean URLs, fast-loading themes, and built-in features like meta fields and mobile optimization. With the right tweaks, it can rank just as well as other platforms.
What are the most important SEO settings to update in Shopify?
You should optimize your page titles, meta descriptions, product URLs, image alt text, and heading structure (H1-H3). Shopify gives you access to all of these from the admin.
How do I improve my product pages for SEO?
Use keyword-rich product titles, write detailed descriptions, add original images with alt text, and include FAQs or product-specific reviews. Avoid copying supplier content—Google hates that.
Does blog content help with Shopify SEO?
Yes. Blogging is one of the best ways to increase organic traffic. Focus on answering customer questions, comparing products, or teaching how to use your products.
Can I rank collection pages on Google?
Absolutely. Optimize the collection title and description, add keyword-rich intro text, and build internal links to it. Shopify’s built-in collection structure is very SEO-friendly if set up properly.
What’s the best way to research keywords for a Shopify store?
We use tools like Ahrefs, Semrush, and Ubersuggest, combined with customer FAQs and Google Autocomplete. Focus on terms your ideal customer would type—not just industry jargon.
What is technical SEO, and do I need it for Shopify?
Technical SEO refers to how your site is built and structured—like page speed, mobile-friendliness, site architecture, and crawlability. Yes, it's important, and we audit and optimize this for you.
Should I use structured data on my Shopify store?
Yes. Structured data (schema) helps Google understand your products, reviews, prices, and FAQs. This increases your chance of showing up in rich results. We install and customize this for all our clients.
How long does it take to see SEO results for Shopify?
It typically takes 2–3 months to see traction, and 6+ months for compounding results. SEO is a long-term strategy—but it pays off with traffic that doesn’t cost you per click.
Do I need to optimize images for SEO?
Yes. Use descriptive filenames and alt text, and compress images to reduce load time. This helps both SEO and user experience.
Will editing my meta descriptions improve SEO?
Meta descriptions don’t directly affect rankings, but they influence click-through rate. A well-written meta description can boost your traffic by getting more users to click your link in Google.
Should I use apps for SEO on Shopify?
Apps like JSON-LD, Schema Plus, and Smart SEO can help, but apps alone aren’t enough. We audit your whole SEO setup and only use tools that actually support performance—not bloat your site.
How does internal linking help SEO?
Internal links help search engines understand which pages are most important and how they’re related. We create linking strategies to boost your best pages and distribute authority across your store.
Do you offer ongoing SEO support?
Yes. We offer monthly SEO services that include content strategy, page updates, technical audits, performance tracking, and blog writing—all tailored for Shopify merchants.
How do I know if my SEO is working?
We track keyword rankings, organic traffic, bounce rate, and conversions. You’ll get easy-to-read reports each month, and we’ll walk you through what’s improving and why.
Shopify Design FAQs
How do I choose the right Shopify theme for my store?
Start with your product type and audience. If you’re selling high-end items, go for a clean, minimal design. For larger catalogs, choose a theme with advanced filtering. We help you pick a theme based on your brand, goals, and functionality needs.
What’s the difference between a free Shopify theme and a premium one?
Free themes are great to start, but premium themes offer more customization, speed, and built-in features. They’re more scalable long-term. We often customize premium themes to match your branding and conversion goals.
Can I customize my Shopify theme without knowing code?
Yes—Shopify’s editor lets you change images, colors, fonts, and some layouts without touching code. For deeper changes (like layout or functionality), we can help with custom coding or advanced theme modifications.
What makes a Shopify homepage actually convert?
A converting homepage is focused. It answers: who are you, what do you sell, why should someone trust you? Key elements include strong hero imagery, clear calls-to-action, featured collections, social proof, and mobile-first design.
How do I make my Shopify store look more professional?
Consistent branding, high-quality images, legible fonts, and a clean layout go a long way. We also add trust signals like reviews, secure payment icons, and clear shipping info. It's all about making your site feel credible at a glance.
Can you redesign my existing Shopify store without starting over?
Absolutely. We can refresh your homepage, product pages, and more—while keeping your products, orders, and apps intact. It’s like giving your store a makeover without rebuilding the whole thing.
What’s the ideal layout for a product page?
You want a clear product title, strong imagery, benefit-focused description, trust badges, reviews, and a prominent “Add to Cart” button. We also recommend sticky ATC, size charts (if relevant), and mobile-first layout tweaks.
Should I include video or GIFs in my design?
Yes—especially for product pages and landing pages. Video builds trust and helps shoppers visualize use. We help you add short, fast-loading clips that show your product in action without slowing down your site.
How can I make my Shopify store faster?
Speed depends on your theme, image sizes, apps, and code. We compress images, remove bloated apps, clean unused sections, and optimize your theme’s structure to improve load times.
Is it worth building a custom Shopify theme from scratch?
If you have a unique vision or very specific needs, a custom theme is ideal. But many stores get amazing results with a heavily customized premium theme. We’ll help you decide what fits your budget and goals.
What’s mobile-first design, and why does it matter?
Most of your traffic comes from mobile. Mobile-first design ensures your store looks and performs best on phones. That means larger buttons, simplified menus, and layouts that feel natural to scroll and shop on.
Do you include brand strategy in your design process?
Yes. We align every design decision with your brand voice, audience, and positioning. Whether it’s colors, typography, or layout—we’re designing to connect with your ideal customer.
Can you integrate my design with apps like Klaviyo or Recharge?
Definitely. We design with your tech stack in mind. That means ensuring popup forms, subscriptions, and upsells match your look and feel while staying functional.
Will I be able to update the design myself after launch?
Yes. We build your store so you can manage it on your own—no code needed. You’ll also get training videos or documentation on how to update images, sections, and text.
How long does a typical design project take?
Most Shopify design projects take 4–8 weeks, depending on scope. We can move faster if you’re prepared with content and feedback, or expand timelines for more complex builds.
Tariff & Duties FAQs for Shopify Stores
What are tariffs, and do they apply to Shopify stores?
Tariffs (or customs duties) are taxes imposed by a country on imported goods. If you sell physical products internationally, your customers may be required to pay tariffs upon delivery. Shopify doesn’t collect or pay these by default, but you’re still responsible for communicating them clearly at checkout.
How can I prevent my customers from being surprised by customs charges?
The best approach is transparency. Use Shopify's “Delivery and Returns” sections or product pages to explain that duties may apply. You can also use apps like Zonos, DHL Duty & Tax Calculator, or Easyship to estimate and display total landed costs during checkout.
Can Shopify automatically calculate and collect tariffs or duties at checkout?
Not natively. Shopify doesn't calculate duties or taxes for international orders by default. However, if you use Shopify Markets Pro, Zonos, or a fulfillment provider like DHL Express, you can offer Delivered Duty Paid (DDP) shipping where duties are pre-paid by the customer at checkout.
What’s the difference between DDP and DDU shipping on Shopify?
DDP (Delivered Duty Paid): You (or your shipping provider) collect customs fees at checkout, so the customer doesn’t pay anything extra on delivery.
DDU (Delivered Duty Unpaid): The customer is responsible for duties when the package arrives. This can lead to surprise fees and abandoned shipments.
We help you configure Shopify and your shipping apps to offer DDP wherever possible—it creates a better buying experience.
What’s the best way to manage tariffs when scaling internationally on Shopify?
Start by identifying which countries you want to ship to and whether those markets have import restrictions or high duty rates for your products. From there:
- Use apps like Zonos, Easyship, or LandedCost
-Enable Shopify Markets for localized pricing
- Clearly communicate duties at checkout or in FAQs
- Offer DDP where possible to increase conversion and reduce returns
Our agency can help you implement the right tools and policies so international growth doesn’t turn into a customer service nightmare.